Eastman Growth Partners

Customer-obsessed growth, board-level judgment.

Board advisory and fractional executive leadership for technology companies navigating growth, retention, and the shift to AI-driven performance.

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Host, Top 5 technology podcast · Co-author, Net Promoter certification
Deborah Eastman
About

Deborah Eastman

I've spent my career at the intersection of customer experience, growth, and P&L leadership — most recently overseeing a $280M+ portfolio at Cognizant, and earlier co-authoring the Net Promoter certification that became an industry standard for measuring customer loyalty.

My approach is simple: organizations that put the customer at the center of every strategic decision build better margins, more durable growth, and more resilient teams. I've applied that philosophy as an operating executive, a board director, and a consultant — and I bring a computer science foundation to how I think about applying AI to modernize operations without losing sight of the customer.

Now retired from full-time operating roles, I work with a small number of boards and leadership teams as an advisor and fractional executive — bringing three decades of growth, customer strategy, and governance experience to organizations at an inflection point.

"When executive decision-making puts the customer first, everything else — margin, growth, retention — follows."
How I help

Advisory & fractional leadership

Board Advisory & Governance

Bringing a customer and growth lens to the board table — helping directors and leadership teams weigh GTM strategy, retention, and AI investment against long-term shareholder value.

Fractional Executive Leadership

Interim or part-time operating leadership for growth, customer experience, or go-to-market functions — for organizations that need senior judgment without a full-time hire.

GTM & Customer Experience Strategy

Retention and lifetime-value frameworks grounded in the same Net Promoter methodology I helped standardize — built for how your customers actually make decisions.

AI-Driven Performance Optimization

Practical guidance on where AI genuinely improves operating performance and where it risks eroding the customer relationships that drive your growth.

Executive Speaking & Thought Leadership

Keynotes, panels, and executive conference hosting on customer strategy, growth leadership, and the future of AI in the enterprise.

Track record

Results, not just résumé

$0M+
Portfolio managed with consistent YoY growth
78%
Retention rate achieved, up from 78%
0%+
Consulting margins maintained at Satmetrix
Top 5
Ranked technology podcast, executive host
Experience

Three decades of growth leadership

2018 – 2026
VP, Portfolio Leader, Platforms & Technology Segment
Cognizant
Managed a $280M+ portfolio, delivering consistent year-over-year revenue and margin growth; presented strategic performance reviews aligned with corporate governance and shareholder value.
2017 – 2019
Board Director
Cloud Cherry
Provided strategic oversight and growth guidance to this CX SaaS startup; advised on product roadmap and go-to-market strategy.
2016 – 2018
Chief Client Officer
Duarte
Directed marketing, sales, and client services; turned around declining revenue to deliver 20% year-over-year growth through a new digital demand engine.
2007 – 2016
Chief Customer Officer
Satmetrix / Net Promoter Community
Grew MRR and retention from 78% to 92%; led the consulting business with full P&L responsibility at 50%+ margins; co-authored the Net Promoter certification.
2006 – 2007
Independent Strategic Consultant
Fortune 500 & Startup Advisory
Advised Fortune 500 clients on customer retention strategy and built a market-entry plan for an early-stage technology startup.
2004 – 2006
EVP, Sales & Marketing
Biz360
Led the repositioning of a text-analytics product into the high-growth social media and marketing analytics space.
1998 – 2004
Partner, Senior Vice President
KPMG Consulting / BearingPoint
Architected a strategic alliance that generated $100M in sales and a $1B investment.
Industry influence

Thought leadership

Podcast

Powering Product Innovation

Executive host of a Top 5 ranked technology podcast, interviewing C-suite leaders from Microsoft, Salesforce, Qualcomm, and other global companies on emerging market trends.

Standard-setting

Net Promoter Certification

Co-authored the industry-standard certification program for measuring customer loyalty, now used by organizations worldwide.

Speaking

Keynotes & Conference Hosting

Frequent keynote speaker and emcee for the global Net Promoter Conference, and other industry events on customer-centric growth strategy.

Get in touch

Let's talk about your board or leadership needs.

deb@eastmangrowthpartners.com